Choose your plan
Think
For individuals or teams starting out in product design who want to explore the basics of marketable, sustainable, and responsible design without financial commitment.
For individuals or teams starting out in product design who want to explore the basics of marketable, sustainable, and responsible design without financial commitment.
What it does
Basic gives you access to the foundational Design Compass experience, helping you explore ideas through core tools and structured guidance. It introduces the framework, the key questions behind successful product development, and the wider considerations that shape commercial viability, environmental impact and social responsibility.
Basic gives you access to the foundational Design Compass experience, helping you explore ideas through core tools and structured guidance. It introduces the framework, the key questions behind successful product development, and the wider considerations that shape commercial viability, environmental impact and social responsibility.
Who’s it for
Ideal for students, early-stage founders, junior designers, small teams and anyone beginning a project who wants to understand how the Design Compass works before moving into more guided support.
Ideal for students, early-stage founders, junior designers, small teams and anyone beginning a project who wants to understand how the Design Compass works before moving into more guided support.
Why you need it
It gives you a practical introduction to the framework and helps you build a more informed, structured foundation in product development from the start. It also encourages you to think beyond the immediate idea by considering the wider consequences of design and development decisions early in the process.
It gives you a practical introduction to the framework and helps you build a more informed, structured foundation in product development from the start. It also encourages you to think beyond the immediate idea by considering the wider consequences of design and development decisions early in the process.
Learn
For designers, founders and teams who want more in-depth guidance as they work through product, sustainability and responsibility questions.
What it does
Advanced adds Expert Chat to the core Design Compass experience. It gives you a growing panel of AI experts by your side as you develop, so you can dive in and chat with one or more experts as you work through ideas, questions and decisions in real time.
Advanced adds Expert Chat to the core Design Compass experience. It gives you a growing panel of AI experts by your side as you develop, so you can dive in and chat with one or more experts as you work through ideas, questions and decisions in real time.
Who’s it for
Perfect for designers, consultants, founders and teams who want direct support while balancing commercial viability with sustainability and social responsibility in their design and development decisions.
Perfect for designers, consultants, founders and teams who want direct support while balancing commercial viability with sustainability and social responsibility in their design and development decisions.
Why you need it
It gives you access to specialist guidance across multiple areas of design thinking, including general product development, sustainability, circular economy and ethical design, with more experts being added over time. Rather than relying on general-purpose AI, you are engaging with a tool built around the Design Compass, trained on our curated knowledge base and shaped for practical development work.
It gives you access to specialist guidance across multiple areas of design thinking, including general product development, sustainability, circular economy and ethical design, with more experts being added over time. Rather than relying on general-purpose AI, you are engaging with a tool built around the Design Compass, trained on our curated knowledge base and shaped for practical development work.
Pro
Coming soon
- Evaluate
- Generate
- Benchmark
- +Expert Chat
- +Projects
Develop
For businesses, startups and teams developing products or services that need more structured support, clearer project visibility and a practical way to capture and communicate progress.
For businesses, startups and teams developing products or services that need more structured support, clearer project visibility and a practical way to capture and communicate progress.
What it does
Pro includes everything in Advanced, plus Projects: a guided, project-led workspace built around the Design Compass structure. It helps you work through your idea in detail, identify design challenges between segments, understand associated risks, and build a clearer picture of how decisions in one area affect outcomes in another.
Pro includes everything in Advanced, plus Projects: a guided, project-led workspace built around the Design Compass structure. It helps you work through your idea in detail, identify design challenges between segments, understand associated risks, and build a clearer picture of how decisions in one area affect outcomes in another.
Who’s it for
Tailored for businesses, startups and product teams who are actively shaping a concept and need a more rigorous process for developing ideas while considering commercial viability, environmental impact and social responsibility together.
Tailored for businesses, startups and product teams who are actively shaping a concept and need a more rigorous process for developing ideas while considering commercial viability, environmental impact and social responsibility together.
Why you need it
Projects helps turn discussion into structured project development. It guides you through the compass questions, highlights cross-segment challenges and risks, supports you in resolving them, and creates a scoping document that can be used to communicate your idea to third parties such as investors, design partners or internal stakeholders.
Projects helps turn discussion into structured project development. It guides you through the compass questions, highlights cross-segment challenges and risks, supports you in resolving them, and creates a scoping document that can be used to communicate your idea to third parties such as investors, design partners or internal stakeholders.
Ultra
Coming soon
- Evaluate
- Generate
- Benchmark
- +Expert Chat
- +Projects
- +Bespoke organisation setup
Innovate
For organisations that want to embed responsible, commercially driven design into their own processes, teams and decision-making.
For organisations that want to embed responsible, commercially driven design into their own processes, teams and decision-making.
What it does
Ultra is a bespoke Design Compass for your organisation. It starts with the Design Compass framework and develops it into a version tailored to your context, your data, your internal knowledge and your teams, so the guidance, prompts and outputs are specific to the way your organisation works.
Ultra is a bespoke Design Compass for your organisation. It starts with the Design Compass framework and develops it into a version tailored to your context, your data, your internal knowledge and your teams, so the guidance, prompts and outputs are specific to the way your organisation works.
Who’s it for
Ideal for larger organisations, institutions and regulated sectors where multiple departments need to align around design decisions, often across different levels of product maturity, technical complexity or internal process.
Ideal for larger organisations, institutions and regulated sectors where multiple departments need to align around design decisions, often across different levels of product maturity, technical complexity or internal process.
Why you need it
Ultra is designed for organisations that need the Design Compass to do more than support individual users. Through collaborative setup, workshops and tailored configuration, it becomes a shared, structured way to balance commercial viability, environmental impact and social responsibility using your language, your standards and your knowledge base.>
Ultra is designed for organisations that need the Design Compass to do more than support individual users. Through collaborative setup, workshops and tailored configuration, it becomes a shared, structured way to balance commercial viability, environmental impact and social responsibility using your language, your standards and your knowledge base.>
Educator
Coming soon
- Evaluate
- Generate
- Benchmark
- +AI personal assistant
- +Academic resources
Education
This allows configured and tailored access to the Design Compass for educational settings and cohorts. We can partner with you to provide packages matched to your preferred teaching method and curriculum.
What it does
Provides a structured approach for learning professionals and students, using interactive tools to test concepts and products for optimal marketability, while also considering inclusivity, sustainability, and social responsibility.
Who’s it for
This is ideal for educators and institutions operating in innovative, creative design environments, who would benefit from integrating teaching with a process model that supports interactive learning.
Why you need it
To help educate and stimulate the next generation of creatives, to ensure that the designers of tomorrow design the right thing.
| Features | Basic | Advanced | Pro | Ultra | Education |
|---|---|---|---|---|---|
| Idea evaluation tool | Summarised | ||||
| Idea generation tool | Limited access | ||||
| Idea benchmark tool | Limited access | ||||
| AI presonal assistant | |||||
| Learning resources + case studies | |||||
| Academic materials | |||||
| Interactive design challenge tool | |||||
| Enabled AI integration | |||||
| Comprehensive reports | + Enhanced AI | ||||
| Expert review by Bang Creations | |||||
| Organisational tools | |||||
| Hands-on workshops | |||||
| Customisable tools and data sets | |||||
| Project evaluation |
